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Yutree Insurance

Insurance and underwriting agency Yutree appointed Method for a sophisticated brand refresh

the brief

To enhance positioning and brand equity, Yutree enlisted Method to refresh its identity. Particular consideration was needed for a new digital presence to individualise its two diverse service offerings. Before embarking on the task, we carried out a comprehensive audit of the brand, and assessed what was required to achieve long-term goals for Yutree.

The result included the creation of engaging marketing tools and a custom-designed website, which has been optimised for responsive use. Using clear signposting and the introduction of a secondary colour, the website clearly distinguishes Yutree’s services, providing a seamless digital journey.