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Red Bull Air Race

Method was responsible for the creative and production process required to deliver a visually impactful and fully comprehensive media kit for global brand Red Bull Air Race.

the brief

Developing a robust, informative and visually engaging press resource, Method created the ‘go-to’ guide for international media to reference to inform press exposure for Red Bull’s flagship sports property.

Using our in-depth knowledge of the media and journalist needs, we delivered original editorial for more than 100 pages of insight, factual data and human interest features. Coupled with an on-brand visual treatment, we shaped the creative to excite, entertain and engage.

Method is responsible for delivering the ongoing global digital strategy for this ambitious world-leading brands.

(Image credits: Joerg Mitter, Balazs Gardi, Red Bull Air Race Content Pool)