COEL – a Cambridge business with 30 years’ experience in creating market-leading workspaces – turned to Method for strategic guidance in breathing new life into its visual identity and positioning.
Once tasked with delivering a full rebrand for one of Cambridge’s most highly regarded property-related businesses, we met the challenge head on.
Right from the explore phase through to final execution, Method worked closely with COEL at all levels in order to understand the business ethos and how this should translate into a new visual identity. It would need to imbue COEL’s heritage of success, allow them to remain commercially agile and – crucially – carry their team along on the journey too.
Method’s conceptual art direction and delivery of full assets and brand guidelines enabled COEL to roll-out collateral across the marketing mix, cementing the business’ reputation as the go-to provider within the industry sector.