An award-winning integrated campaign built on collaboration and engagement.
Method’s journey with national property firm Carter Jonas began when we masterminded the rebrand for estate agency Bradshaws, which was eventually acquired by Carter Jonas in 2015.
We were commissioned by the firm’s headquarters to create a multi-channel campaign that would support that transition; the ‘Your Next Chapter’ campaign employed a fully integrated approach, using large format advertising alongside targeted PR activities and events to reach the target audience of affluent professionals and families in central Cambridge. The campaign was awarded silver at 2016’s CIPR awards.
(Image credit: Julian Claxton)