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Cambridgeshire County Council

The Council appointed us to develop a business support initiative that was visible and attractive to eligible SMEs.

the brief

The campaign needed to be appropriately targeted and able to achieve take-up of the Connecting Cambridgeshire programme. This ERDF and BDUK funded scheme aimed to assist SMEs to adopt broadband-enabled technologies, and produce and resource productivity-associated improvements.

Our fully integrated campaign, ‘Destination Digital’, rolled out in 2014 with an update in 2015 also commissioned.