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Cambridge Literary Festival

Method joins forces with Cambridge Literary Festival to deliver engaging PR and marketing

the brief

Method provided support for the spring festival 2017 as creative partner, devising thought-provoking creative to appeal to a wider audience and delivering a joined up PR and marketing campaign.

To resonate with young professionals in and around the city, we developed a modern ad campaign for the spring festival – implemented across a number of touchpoints – to excite the audience to purchase tickets to one of the most inspiring cultural events on the Cambridge calendar. This included outdoor advertising at Cambridge rail station and Grange Rd, and ads and PR in paper Cambridge Independent.