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Apex instructed Method to steer the development and implementation of its complete brand identity, including the design and build of a website, with UX as a priority.

the brief

Apex is a leading consultancy, delivering customised services across the construction industry. The team at Apex operates within three core areas: project management, quantity surveying and construction, and design and management consultancy.

Long established as part of the BSD Group, Apex already had confidence in its services and capabilities, but needed confidence to be conveyed through the visual identity.

Method responded with a visually engaging, responsive and image-led website, that captured a perfectly balanced colour palette as well as a new strong and refreshed brand identity throughout.

The vibrant colour palette was chosen to deliberately steer away from staid, corporate hues, instead characterising a fresh and contemporary dynamic. The polygon shapes used throughout the visual identity were deliberately chosen to represent the structural and architectural elements of Apex’s industry.

The shapes and angles carried through the website added movement and interest to the user journey, with subtle transitions and behaviours.

Method art directed all photography, capturing Apex’s projects across the country, to secure a strong and dynamic suite of images to highlight the pedigree of client projects.

With website user experience a priority, we stripped  back content for a mobile-first approach, working together with Apex to deliver considered, clear and concise messaging for its target audience.