Social venture charity Allia launched its ‘Serious Impact’ business support programme in July 2016 – and Method was on hand to help design and steer the brand strategy.
Serious Impact is an ERDF funded business support programme which needed a dynamic and approachable identity. The initiative needed to appeal to a broad range of entrepreneurs and businesses and come across as accessible as well as serious and knowledgeable.
Method created a vibrant and energetic look through the use of bold colours and interesting typography in the branding and created clear brand guidelines for the concept to be rolled out.
(Image credit: Julian Claxton)