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Social venture charity Allia launched its ‘Serious Impact’ business support programme in July 2016  – and Method was on hand to help design and steer the brand strategy.

the brief

Serious Impact is an ERDF funded business support programme which needed a dynamic and approachable identity. The initiative needed to appeal to a broad range of entrepreneurs and businesses and come across as accessible as well as serious and knowledgeable.

Method created a vibrant and energetic look through the use of bold colours and interesting typography in the branding and created clear brand guidelines for the concept to be rolled out.

(Image credit: Julian Claxton)